Change is difficult. In the corporate world, leaders tend to hide behind written and verbal communication that is inauthentic or full of business jargon. This is especially true where there is large-scale organisational change.
Employees want to be treated with respect. Customers want honesty and transparency. Regulators and local authorities don't want any surprises.
Change happens when you make people feel differently. This starts with clear messages that:
This is just the start of the journey.
Good communicators build and deliver on plans that:
Having an inspiring vision and mission statement is all well and good. Deeds speak volumes.
Authenticity is a much-bandied word.
As a leader, do your actions and those of the company you are leading match your words?
Do your people respect you (and your senior team) and feel safe to engage and challenge you?
Are your policies and practices laid out for all to see? Do you embrace transparency?
Building plans is just the start and in a way, the easy part. My value is to support you in understanding your motivation and helping you deliver.